People are increasingly interested to travel, and aside from the various sights they want to see, there’s one other factor that entices them to push ahead with their plans: the mid-market hotel segment.
And while cheaper than other high-end establishments, the experience shouldn’t be compromised.
“Everybody wants to travel, and the mid-market [hotel] segment adds to that desire to do so,” Thameem Razick, director of sales and marketing at Rose Hotels and Hotel Apartments said.
He was speaking during the formal launch of the Rose Park Hotel in Dubai’s Al Barsha area on Tuesday, the latest addition to Rose International Hotel Management’s growing portfolio.
Razick also revealed that the company is gearing up for the influx of visitors in the run-up to Expo 2020 Dubai: Rose International has six more properties in the pipeline, all planned to be delivered before the mega event begins. And the mid-market hotel range in general is sure to appeal to these visitors.
He added that the company – which is also present in Oman and which was the seventh hotel brand to enter the Al Barsha market – is also looking at CIS countries and the Far East.
It has also recently partnered with low-cost carrier flydubai for special travel packages.
Razick quoted the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, as a driving force for Rose International.
“Believe in our people, believe in each other – that’s the key to success,” he added. “Sustainability gives us confidence to diversify further.”
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