Emirates NBD's 'Tech+Touch' banking experience recognised at Gulf Customer Experience Awards

Dubai: Emirates NBD, a leading banking group in the region, was recognised for its superior customer banking experience at the recently held Gulf Customer Experience Awards 2018.

The Bank was commended for its high Tech + high Touch approach, which seamlessly combines digital banking solutions with personalised advisory and human interaction.

Over the past year under its AED 1 billion investment, Emirates NBD has continued a digital transformation of its back-end and front-end processes, including revamping branches and online and mobile platforms to offer an integrated, omnichannel customer experience.

The Bank started the year with the launch of Liv., the UAE’s first digital lifestyle bank to cater to the millennial population, followed by the introduction of SkyShopper, the region’s first exclusive e-commerce portal offered by a bank, and later launched FaceBanking, a first-to-market video and live chat offering between customers and bank advisors. The Bank also recently introduced its new ‘paperless digital branch’ concept at the Dubai World Trade Centre, to automate transactional services, allowing for self and assisted service, while training branch ambassadors in offering customers a more personalised and advisory branch experience.

Commenting on the win, Suvo Sarkar, Senior EVP – Head of Retail Banking & Wealth Management, Emirates NBD said: “We are incredibly proud to be honoured for a category that we believe so strongly in. Offering UAE’s residents a superior, unparalleled customer experience is the core tenet of Emirates NBD’s business model, and we continue to invest in those areas of growth that adapt and cater to the evolving needs of our customers. Over the past year, we have built on our digital capabilities to offer several first-to-market innovations including Liv., FaceBanking, SkyShopper and introducing an entirely new branch concept that makes banking simple and easy, with a strong focus on advisory services. Going into 2018, we will continue to innovate to bring to our customers products and services which enable a healthy and hassle-free banking lifestyle.”

The Gulf Customer Experience and Digital Experience Awards celebrate and recognise the very best across multiple categories. The programme is supported by the Department of Economic Development (Dubai) along with respected thought‐leaders in customer and digital experience from across the region. The Awards aim to support organisations and businesses as a vehicle for sharing best practice and for promoting continuous improvement, learning and personal development.


About Emirates NBD:

Emirates NBD is a leading banking Group in the region. As at 31st December 2017, total assets were AED 470.4 Billion, (equivalent to approx. USD 128 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 230 branches and 1040 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, India, Singapore, the United Kingdom and representative offices in China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #Together Limitless platform. Emirates NBD Group is an official Premier Partner of EXPO 2020 Dubai. For more information, please visit: www.emiratesnbd.com

For further information on Emirates NBD, please contact:

Ibrahim Sowaidan
Senior Vice President

Head – Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul | Shaleen Sukthankar
ASDA’A Burson-Marsteller; Dubai, UAE

Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com | shaleen.sukthankar@bm.com

© Press Release 2018

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