Efma hosts the Retail Banking Summit in Middle East

Efma hosts the Retail Banking Summit in Middle East

DUBAI – The Retail Banking Summit in Middle East organized by Efma concluded yesterday on a successful note. Over 46 financial institutions participated in the event.

The summit was an opportunity for top banking executives and professionals from the financial sector across the region to discuss the key issues and challenges faced by the industry, in particular the impact of digitization and channel strategies, with the imperatives of ensuring a successful digital transformation, while carefully managing costs and risks.

The presentations of speakers from different countries focused on the need to strategize operating models with customer segmentation, end-to-end digitization, leveraging links across borders and putting big data to work by identifying new avenues to explore, whilst enhancing the overall consumer experience.

The panels discussed opportunities for banking in an omnichannel world, driven in particular by the rapid growth in the use of handheld devices and the digital world, and the need to implement strategies that are mindful of both the opportunities and the pitfalls.

Speaking on the occasion, Vincent Bastid, CEO Efma said, “This summit has proved to be an ideal forum for an exchange of ideas on not only traditional retail banking, but also the latest developments in the sector. The summit is the fourth of a series of events in this region and the response from the financial sector has been exceptional”.

He added that “In today’s world, it is essential to anticipate changing dynamics, and to strategize and manage the impact of new entrants on the industry. At Efma, we believe in encouraging borderless opportunities in the retail banking sector, by leveraging our vast global connections.”

The one day summit was attended by representatives from Emirates NBD, Abu Dhabi Commercial Bank, Mashreq Bank, Abu Dhabi Islamic Bank, First Abu Dhabi bank, Dubai Islamic Bank, Al Hilal Bank, mbank Poland, Alior Bank Poland, Intesa Sanpaolo Italy, Kuwait Finance House Kuwait, Maybank Berhad Malaysia, Swedbank Latvia, Blom Bank Lebanon, Fransabank Lebanon, Facebook UAE etc. 

About Efma

A global non-profit organisation, established in 1971 by banks and insurance companies, Efma facilitates networking between decision-makers. It provides quality insights to help banks and insurance companies make the right decisions to foster innovation and drive their transformation.

Over 3,300 brands in 130 countries are Efma members.

Headquarters in Paris. Offices in London, Brussels, Barcelona, Stockholm, Bratislava, Dubai, Mumbai and Singapore.


Syed Zubair Ali

Account Executive


© Press Release 2018

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